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When we started Kharabeesh we wanted to be storytellers who are telling our stories in all kind of formats. But we never thought that we are going to tell a story of a city through floats and a people.. We were lucky to be part of an amazing trilogy. Three Jordanian companies, iJordan, OrangeRed and Kharabeesh teamed together to organize Amman's first parade. The biggest festive event this year and the tipping point of a one year celebration of GAM's centennial.
Kharabeesh is considered the creative arm of the organizing team. Our role was divided into two major parts. A- Branding and communication design which include designing all kind communication materials such posters, flayers, outdoors. ads and TVCs.

Replacing the big NO with Arabic alphabet "Noon" and changing the color from dark red into fresh yellow. Kharabeesh productions and Untitled design joined forces to come up with a new cool brand for Nourmina.
Utilizing the illustrative spirit of kharbeesh, and using the basic shape of "Noon" in many different scenarios, setups and formation was the major concept behind the logo identity, animation and screen design..
Most of the brand elements are not yet implemented and there is going to be a transitional phase in the upcoming weeks.. but in overall we can say that Nourmina is changing in both image and content as well as in message and direction. We hope that this is going to be for the best..
Good-luck

We had an amazing experience working on this project with Qatar Ministry of Awqaf & Islamic Affairs. Every thing was just as planned, but it was a very difficult one.
Yes Kokh we followed your story board bel7arf :)
Good work Tamer!